Before sending emails, it's important that your users' global subscription and list subscriptions are setup correctly. If you have one of the integrations listed below this should be a quick task; if you do not have one of the integrations below don't worry, we will help walk you through it.
Importing Your Lists
If you have one of these integrations please visit the associated guides.
- Mailchimp (Expect ~15 mins to complete)
- Salesforce Marketing Cloud (Expect ~30 mins to complete)
- Oracle Marketing Cloud
- IBM Marketing Cloud
If you do not have one of these integrations, or you want to add in additional data, you can follow these step-by-step guides
- Upload Global Subscription Status
- Upload Email List
What's the Difference Between Global Unsubscribe, List Unsubscribe, and GDPR opt-out?
These three concepts are all different ways of knowing when/if you are allowed to contact a customer or collect data on a customer.
Global Unsubscribe: This is information attached to the user (not the email address) that says if this user does not allow communication. Even if they are subscribed to a list, they will not be Reachable in campaign execution.
List Unsubscribe: This information is attached to a list a determines if a user is reachable when sending to a specific list.
GDPR opt-out: If you have processed a GDPR opt-out request for a user, this means that Zaius will not retain or communicate to any identifier associated with that user. This is equivalent to an opt-out of all future communication and data collection, as well as removal of past data.