Overview
As an e-commerce business, it is essential to get core behavioral information integrated into your marketing programs. We have out-of-the-box integrations that make this easy to accomplish, and APIs that allow the more tech-savvy to augment these integrations or build their own for systems we don't have out-of-the-box integrations for.
Integrate Your E-Commerce Data
If you have one of the providers listed below please follow these guides
- Shopify (Expect ~5 mins to complete)
- Magento v1 (Expect ~30 mins to complete)
- Magento v2 (Expect ~30 mins to complete)
If you do not have one of these, please read the section below about what a complete integration collects and then you can follow this guide, or send it to someone on your team to asses the time/effort to complete.
What Does an E-Commerce Integration Collect?
To be able to send many common behavioral lifecycle emails, you will need to have an integration that contains the following data. This is a minimum set of data needed and it can always be expanded upon using our APIs, SDKs, and CSV uploader.
Historical | On-Going | Type | |
Customer Data |
Yes | Yes |
created updated |
Order Data | Yes | Yes |
purchase cancel return |
Product Data | Yes | Yes |
created updated |
Web Site Data | No | Yes |
pageviews product page views add to cart remove from cart login logout |