Companies that send campaigns often choose to measure either total or unique metrics, but often are explicit about which one they use. Why does this matter? Because if one person opens your emails 10 times do you want that to be counted once in your open rate or ten times?
The default in Zaius is to use Unique because we center all of our metrics around customers and not events (clicks, opens, etc...). You want to know how many people did something that caused engagement, not how many of something happened, this will give you misleading guidance. Both are provided, so that you can compare in your previous provider what they were using as well.
How to Switch Between Total and Unique
To switch between Total and Unique you can click at the top of both the primary campaign page and the individual campaign pages.
Total vs. Unique Definitions
If you are looking at these metrics at the All level then they are across all campaigns, if a group is selected then it is across the campaigns in the group, and within a campaign, it is for that campaign.
|Sent||# email sends||# of users sent email|
|Open Rate||# opens/# sends||# of users opened/# of users sent|
|Click Rate||# clicks/# sends||# of users clicked/# of users sent|
|Global Unsubscribes||# global unsubscribes||# of users globally unsubscribed|
|List Unsubscribes||# list unsubscribes||# of users unsubscribed from list|
|Conversions||# of conversions||same as total|
|Revenue||sum of revenue||same as total|
|Qualified||# of qualified||# of users qualified|
|Hard Bounces||# of hard bounces||# of users with a hard bounce|
|Soft Bounces||# of soft bounces||# of users with a soft bounce|
|Spam Reports||# of spam reports||# of users that gave a spam report|
|Click-to-Open Rate||# clicks/# opens||# of users clicked/# of users opened|
|Aborts||# of aborts||# of users aborted|