Sending a combination of behaviorally triggered campaigns with promotional blasts is a great way to engage those that are in a buying cycle and to get users into a cycle.
Before blasting out millions of emails it is important that you have your kick-off call with your CS representative.
Creating Promotional Campaigns
When creating the traditional "batch and blast" campaigns to your lists you there are a few key items to get you going. One question you should ask is, should I send to my entire Newsletter list?
Here are some helpful links to show you how to get going with designing content in Zaius: