Overview
There are many events that Zaius automatically understands or generates as part of integrations. These events are classified using a two tier convention with the fields event_type (in APIs this is the same as type) and action.
This is the definitive list of what Zaius automatically knows about and how data should be sent if you are sending one of these types of events a user took.
E-commerce/Website Events
| Event Type | Action | Description |
| pageview | (none) | User viewed a webpage |
| product | detail | User viewed a product page |
| product | add_to_cart | User added product to cart |
| product | remove_from_cart | User removed product from cart |
| order | purchase | User ordered (with line items) |
| order | cancel | Order was canceled for User |
| order | return | User returned item |
| Event Type | Action | Description |
| sent | Email sent to user | |
| open | Email opened by user | |
| click | Email link clicked by user | |
| abort | Email send was aborted to the user | |
| hard_bounce | Email hard bounced to user | |
| soft_bounce | Email soft bounced to user | |
| spamreport | Email was marked as spam by user |
Mobile/Web Push
| Event Type | Action | Description |
| push | sent | Push sent to user |
| push | open | Push tapped by user |
| push | add_token | User subscribed for push |
| push | remove_token | User blocked push for that token |
Subscriptions
| Event Type | Action | Description |
| list | subscribe | User subscribes to a list |
| list | unsubscribe | User unsubscribes from a list |
Web Campaigns
| Event Type | Action | Description |
| web_modal | impression | User viewed web modal |
| web_modal | submission | User submitted form for modal |
| web_modal | click | User clicked a link that is not a form submission |
| web_modal | exit | User exited without any clicks or submissions |
| web_embed | impression | User viewed web embed (when at least 50% of the embed is on the screen) |
| web_embed | submission | User submitted the form in the embed |
| web_embed | click | User clicked a link that is not a form submission |