Overview

There are many events that Zaius automatically understands or generates as part of integrations. These events are classified using a two tier convention with the fields event_type (in APIs this is the same as type) and action.

This is the definitive list of what Zaius automatically knows about and how data should be sent if you are sending one of these types of events a user took.

E-commerce/Website Events

Event Type	Action	Description
pageview	(none)	User viewed a webpage
product	detail	User viewed a product page
product	add_to_cart	User added product to cart
product	remove_from_cart	User removed product from cart
order	purchase	User ordered (with line items)
order	cancel	Order was canceled for User
order	return	User returned item

Email

Event Type	Action	Description
email	sent	Email sent to user
email	open	Email opened by user
email	click	Email link clicked by user
email	abort	Email send was aborted to the user
email	hard_bounce	Email hard bounced to user
email	soft_bounce	Email soft bounced to user
email	spamreport	Email was marked as spam by user

Mobile/Web Push

Event Type	Action	Description
push	sent	Push sent to user
push	open	Push tapped by user
push	add_token	User subscribed for push
push	remove_token	User blocked push for that token

Subscriptions

Event Type	Action	Description
list	subscribe	User subscribes to a list
list	unsubscribe	User unsubscribes from a list

Web Campaigns

Event Type	Action	Description
web_modal	impression	User viewed web modal
web_modal	submission	User submitted form for modal
web_modal	click	User clicked a link that is not a form submission
web_modal	exit	User exited without any clicks or submissions
web_embed	impression	User viewed web embed (when at least 50% of the embed is on the screen)
web_embed	submission	User submitted the form in the embed
web_embed	click	User clicked a link that is not a form submission