Overview
Data is at the heart of everything that you do in Zaius. The first step to getting data into your account is to integrate the Zaius JavaScript tag into your site. If you're using the Zaius integrations with either Shopify or Magento, this is handled for you. If you're not integrating with Magento or Shopify, you should place your JavaScript tag in the header of every page on your site as outlined in this article.
Once the tag has been installed, additional historical and ongoing data can be sent to Zaius by referencing the information below:
Integrate by data type
Data in Zaius falls into one of these data types:
| Data Type | Description | Guide |
| Customers | All fields that describe a customer and their attributes. | Integrate customer data |
| Products | Every item in your product catalog should be expressed as a product entity in Zaius. | Integrate product data |
| Orders | Order data tracks purchases in Zaius. Each order has a unique ID but can be updated over time if, for example, there's a return for a specific order. | Integrate order data |
| Events | Events are the core of Zaius. Events represent the touchpoints a customer has with your brand. | Integrate event data |
| Custom Objects | Zaius is able to adapt to your business. If you have your own data objects (tickets, blog posts, venues, etc.), a custom object might be right for you. |
Please contact Support to learn more about integrating custom objects. |