Event data is the core of B2C marketing. It allows us to understand who a customer is, what their preferences are all through their behaviors. These events can be sent both offline or online and this guide will walk you through both.
There are two parts to an event, an Event Type and an Action. The Event Type is a categorical name associated with the event. An Action is an activity a user did. For example, 'order' and 'product' are Event Types 'purchase', 'return', 'add_to_cart', 'detail' would be actions. When you send us the event data you would send these together in an API call.
Zaius supports many standard Event Type and Action pairs as described in the Standard Events guide.
Integrating Real-Time Events
Send event data using the Events API
Once initialized send events using events method
Integrating Offline or Historical Events
When uploading historical events, please refer to the CSV example.
Your CSV file name should begin with 'zaius_events'.