Zaius Web Content Campaigns allow you to launch modal pop-ups and forms on your website. There are two common uses cases:
- Gathering information about your customers (e.g. email, name)
- Displaying offers and promotions to customers
To start creating a web content campaign, go to:
Campaigns → Create New Campaign → Customers Who Visit My Site
To begin designing and configuring your web content, click into the touchpoint.
Modals are overlaid on top of your site and fade out the background with your selected backdrop color. Many settings of the modal are contained within the Container details:
If your web content contains a signup form, Zaius will validate you have the following fields:
- Opt-In Checkbox (requirement can be disabled upon request)
- Submit Button
Additionally you can add text boxes for name or additional checkboxes for specific Lists.
Main vs. Confirmation Design
At the top of ZED, when your content contains a form and the form doesn't redirect to another page, you will have the ability to toggle between "Main" and "Confirmation" designs.
The main design is the design your customers will see when the content is first displayed. The confirmation design is the design they will see once they successfully submit the form.
Close buttons are not required for modals, if you disable the close button, your modal can be closed by clicking outside of the container.
Backdrop color is the color of your web page behind the modal.
Pages are the specific pages you want your web content to be displayed on. You can choose to "Show" or "Hide" on a specific set of pages.
For the page itself you can match on an "Exact" set of text or if the text "Contains" a certain string of characters. "Contains" is typically sufficient for most use cases, since many URLs contain information like query parameters that differ between customers.
To learn more about web modal triggers, visit the Web Triggers documentation.
Web Content can be constrained to not display under certain circumstances.
All form content contains a default constraint: it will be hidden by default once it has been submitted by the customer.
Additionally, you can limit to:
- X number of displays per time range: Limit customers from seeing too much in a single time period (e.g. once per week)
- X number of displays ever: Limit from seeing more than X number of times ever for this campaign
- Show on Mobile (coming soon): Display the modal on mobile
Note: Mobile modals are disabled by default as Google does not recommend displaying modals on mobile. As a result, your companies SEO may be negatively impacted if you enable modals on mobile.