Sync segments to Google for targeting
Google Customer Match Integration Setup
Connecting your Google Ad Words account allows customer targeting on Youtube, Gmail, and Search.
Sign in to your Ad Words account and grab your customer ID from the top right side of the screen. Your customer number should be in the format ###-###-####.
Once you have the Customer ID:
- Navigate back to the ZAIUS platform
- Click to Cog > Data Management > Integrations and click the Google image
- Place that Customer ID in the customer id field
- Click "Authorize"
- Accept the Google authentication (make sure you are using the same Google account that has access to the Ad Words account when authenticating)
- Click "Activate" and you'll be ready perform a Segment Sync to your Google Ad Words account
Syncing Segments from Zaius
Select which segments to sync to Google by selecting the segment and toggling "Google" under "Next Scheduled 3rd-Party Segment Sync".