Campaign metrics are reviewable in aggregate, on the campaign level, or the touchpoint level. Each approach is discussed in more detail here. 

Metric definitions

Important terms and definitions for understanding these metrics are:

Qualified: The number of times customers qualified for the campaign based on the segment, campaign constraints, and other options in the Enrollment section of the campaign configuration.

Sends: The number of times a message was sent to customers. This figure can be lower than the Qualified number when the template uses abort statements.

Opens: The number of times customers opened the email and/or app push message and/or clicked the web push message.

Open Rate: Compares the number of customers who opened the message to the number of customers who were sent the message (Opens / Sent expressed as a percentage).

Clicks: The number of times customers click on a link in the message. *Only applicable to email.

Click Rate: Compares the number of customers who clicked a link in the message to the number of customers who were sent the message (Clicks / Sent expressed as a percentage).

Click-to-Open Rate: Compares the number of customers who clicked a link in the message to the number of customers who opened the message (Clicks / Opens expressed as a percentage).

Opt-Outs: The number of customers who unsubscribed from all marketing communication. 

List Unsubscribes: The number of customers who unsubscribed from the mailing list associated with the campaign. *Only applicable to email.

Conversions: The number of purchases made as a result of a message being opened or clicked by a customer. The standard Zaius attribution model attributes conversions and revenue to the campaign that a customer most recently opened or clicked, looking back a maximum of 3 days.

Revenue: The total revenue associated with conversions. Zaius uses the subtotal fields on orders to determine this figure.

Bounces: The number of times a delivery attempt failed. A bounce can happen for various reasons, including when a mailbox is full or when an email address doesn't exist. Learn more here. *Only applicable to email.

Spam Reports: The number of times a customer marks a message as spam. *Only applicable to email.

Aborts: The number of messages that canceled after meeting pre-configured abort statements built into the message's template.