Once a campaign is set live, the campaign manager page switches to prioritizing metrics over editing the campaign. If editing is needed, just click the "Edit Campaign" button at the top right corner of the page.
Once in this metrics mode, two types of metrics are available: touchpoint metrics and "in-between" metrics. Overall campaign metrics are available on the main campaigns index page.
Touchpoint metrics show the same set of metrics as campaign metrics on the campaigns page, but the metrics are calculated for the individual touchpoints. On the campaigns page, the metrics are aggregated for all touchpoints within a campaign.
Single Touchpoint Example
A newsletter campaign has a single touchpoint. In this case, the touchpoint metrics will be the same as the campaign metrics on the campaign list page. 100 sends of one touchpoint equates to 100 sends overall for the entire campaign.
A cart abandonment campaign has two email touchpoints, so each of those touchpoint's metrics will be calculated separately.
- If 10 customers receive the first touchpoint, and 5 customers opened the email, that's an open rate of 50% for the first touchpoint.
- If 5 of the customers receive the second touchpoint and 1 of those customers opened the email, that's an open rate of 20% for the second touchpoint.
When calculating the campaign-level metrics, the two touchpoints are aggregated. In this case, there are 15 total sends and 6 total opens across both touchpoints, and thus a campaign-level open rate of 40%.
In-between metrics are located between touchpoints, next to the wait timeframe.
Waiting: The number of customers who received the previous touchpoint, but are still waiting to receive the next touchpoint.
Exited: The number of customers who exited the campaign series by matching the event match exit criteria.
Timed Out: The number of customers who were not reachable after waiting the amount of time set for the unreachable exit criteria.
Reprioritized: The number of customers who were removed from the campaign because they qualified for and started receiving a higher priority campaign. Note: this only appears for campaigns within a prioritized campaign group.