Sometimes there's not enough data to ensure that products are properly presented inside of dynamic grids. For instance, if the platform lacks an image link for a given product, then that product will appear without an accompanying picture. The content shield filter protects against these scenarios.
How it works
The content shield filter is automatically applied to all product-based dynamic grids. This is indicated in the dynamic grid configuration modal by the shield icon next to the Content Feed option. If the Content Feed is set to Products, the content shield will be automatically applied, and the icon will appear. If the Content Feed is set to any value other than Products, the content shield will not be applied.
Customize the configuration
The default configuration for the content shield ensures that all products presented in dynamic grids have a name, price, and image URL. To customize the content shield filter further:
- In your Zaius account, select the Account Settings icon from the main navigation bar.
- In the sidebar, select Content Shield Filter under the Data Management section.
- Click the Edit button at the top-right and make the desired changes. The content shield filter is configured in the same manner as a typical filter. However, an important distinction is that for the content shield filter, only product-based fields can be selected as the content shield's specific purpose is to filter out content-unsafe products from campaigns.
- Click the Save button at the top-right to confirm and apply the changes.
Effects on campaigns
If the content shield is modified, it will affect all active campaigns. Please be mindful of this when making changes to the filter. Campaigns with a dynamic grid based on a Behavior (e.g., Browse Abandonment) are particularly sensitive to complications. The default settings for these dynamic grids prevent them from being presented to a customer in an empty state (see below).
This means that a change resulting in an empty dynamic grid would effectively unenroll or prevent the enrollment of previously "qualified" customers into the campaign. Customers would not simply skip the touchpoints with empty dynamic grids; they'd be excluded from the campaign completely.