When targeting customers in segments that contain a behavior, it is often useful to include a dynamic grid that uses that same behavior within the message. For instance, when targeting cart abandoners, it is useful to show a dynamic grid of cart abandoned products. When creating content like this, the easiest way to match the timeframes between the segment and the dynamic grid is to utilize the automatic behavior option in the dynamic grid configuration, as shown below.
Example: Cart Abandonment Campaign
Consider a cart abandonment campaign targeting a segment that contains a cart abandonment behavior taking place in the last 4 hours. Inside of touchpoint 1, there is a dynamic grid, which uses the same cart abandonment behavior to only include products that those customers cart abandoned. Instead of manually choosing a timeframe of "in the last 4 hours" to match the targeting, it is easier to let the platform do the math by choosing the "Since qualifying for campaign" option.
Continuing with the example, this campaign has a 2nd touchpoint, which is sent 24 hours after the first. Instead of manually choosing a timeframe of "in the last 28 hours", the "Since qualifying for campaign" option takes care of the math.
When to Not Use Automatic Behavior Timeframe
For touchpoint 1 content specifically, if the behavior used in the dynamic grid is not also used in the segment, then the automatic behavior timeframe option cannot be used in the dynamic grid configuration. This is because the "Since qualifying for campaign" option looks back to the time of the send of touchpoint 1 plus the amount of time used in the segment's behavior timeframe—0+0 in this case. A dynamic grid of products abandoned in the last 0 seconds will, of course, return 0 products.