The timeframe setting determines the period of time used by the first step of a dynamic grid's behavior. This option allows further refinement of the grid's content as the timeframe does not need to match the timing constraints of a campaign's enrollment segment.
Configure the setting
The timeframe setting is configurable when placing or editing a dynamic grid. The timeframes available are:
- Since qualifying for campaign: This option allows the platform to automatically match the timing component of a campaign's segment to the content displayed in the grid of a touchpoint.
- In the last: This option allows the user to set a timeframe that occurred in the past. This choice will affect the content permitted to display in a touchpoint's gird.
- Between: This option allows the user to set a timeframe range in increments of years down to seconds. This choice will affect the content permitted to display in a touchpoint's gird.
To review the setting when placing a dynamic grid for the first time, follow the steps below:
To review the setting for a dynamic grid that has already been placed, follow these steps instead:
When to use "Since qualifying"
This setting is recommended for most situations as it ensures consistency between a campaign segment's behavior and the dynamic grid.
Consider a cart abandonment campaign. The campaign's segment contains a behavior that targets customers who have abandoned their cart in the last 4 hours. Inside of touchpoint 1, there's a dynamic grid, which uses the same cart abandonment behavior to include products that those customers abandoned. Instead of manually choosing a timeframe of "in the last 4 hours" to match the targeting of the segment, it is easier to let the platform do the math by selecting the "Since qualifying for campaign" option.
Furthermore, let's also imagine that the campaign has a 2nd touchpoint, which is sent 24 hours after the first. Instead of manually choosing a timeframe of "in the last 28 hours" to accommodate the combined timeframes of both touchpoints, the "Since qualifying for campaign" option takes care of the math.
When not to use "Since qualifying"
This setting is ineffective for touchpoint #1 of a campaign when the behavior used in the dynamic grid does not also get used in the campaign's segment.
This limitation exists because the "Since qualifying for campaign" option is a combination of the timeframe used in the segment's behavior and the time since sending touchpoint 1. If there's no period referenced in the segment's behavior and touchpoint 1 has yet to send, you have a case of 0+0=0. In real terms, a dynamic grid of products abandoned in the last 0 seconds will, of course, return 0 products.