Click-through stitching allows you to add an identification parameter to the URLs in your campaigns. This parameter provides more information to the Zaius user resolution process, ensuring that Zaius is capturing information across devices, browsers, and sessions. 

When creating an email, you have the option to add a particular parameter called zm64_id to a specific link or all links in your touchpoint. This setting is disabled by default.

Before

https://example.com/products/123

After

https://example.com/products/123?zm64_id=dHlsZXJAemFpdXMuY29

Considerations

When click-through stitching is enabled, email engagements and subsequent website traffic will be linked to the original recipient. Avoid using this feature in campaigns that are frequently shared, such as those related to coupon codes or sales. This will help ensure that you have the most accurate insight into the engagement and subsequent behavior of the campaign's recipients. 

Enable click-through stitching

Click-through stitching can be enabled on an individual link or all links in an email. 

Individual link

To enable click-through stitching for a single link:

• Edit a touchpoint in the campaign. 
• Select or add a link to the campaign content. 
• In the link settings prompt, switch the Click-Through Stitching setting to Forced On. 
• Click the Save button on the prompt and save the email as usual. 

All links in an email

To enable click-through stitching for all links:

• Edit a touchpoint in the campaign. 
• Click the Container option in the breadcrumb menu at the top left. 
• Ensure the Details pane is open in the sidebar. 
• Enable the Click-Through Stitching setting in the Defaults section. 
• Save the email as usual.