Omnichannel campaigns allow you to reach your customers on multiple channels at all touchpoints in your campaigns so that you can delight them with customer-centric, relevant, and consistent messaging. Having multiple channels on a touchpoint will increase your likelihood of reaching your customers and converting them into lifetime customers.
We highly recommend you start making your campaigns omnichannel in order to increase your chances of successfully connecting with your customers. Here's how to get started.
You're already familiar with setting up data science-driven personalization using Dynamic Grids in Email campaigns. We implemented the same easy way to add Product Recommendations to your Web Embeds and Web Modals. With Product Grids in your Web campaigns, you'll be able to provide shoppers with highly personalized content that, in turn, will improve your conversion rates and increase ROI.
Touchpoint Summary Reports
We introduced our Touchpoint Summary Reports to provide you with a deeper understanding of how individual touchpoints are performing in your campaign. Depending on the channel, you may view up to five different and powerful reports for Conversion, Engagement, and Reachability. Additionally, continuous campaigns are accompanied by visually appealing charts to make interpreting your data at a glance easier.