Overview
Enrich your omnichannel marketing strategy with text messages or run standalone text message campaigns with Zaius’ SMS solution.
Using SMS in Your Campaigns
Step 1: Add SMS Touchpoint
After opening a new one-time, behavioral, or transactional campaign, click on the pencil icon to add a new touchpoint, then select SMS.
If you’re adding SMS as a new channel to an existing campaign, click into a touchpoint, then click on Add Channel, and select SMS in the modal.
Step 2: Select Sender Profile
Under SMS Settings, select the phone number, Promotional or Transactional, from which you will send your text message. Note that only customers who subscribed to Transactional campaigns will have the option to select Transactional here.
Step 3: Compose Your Text Message
Add the copy of your SMS into the Message field. By default, the character limit for SMS messages containing latin characters only is 160. If an SMS message contains non-latin characters (e.g. Cyrillic, Hiragana) and emojis, the character limit is reduced to 70. (This is a carrier limitation that is not due to Zaius architecture.)
If a text message contains over 160 / 70 characters, it will still be delivered; however, it will be billed as an additional text message sent. The recipients will likely see a single, long message, as carriers often stitch together long messages that get split up.
If you subscribed to MMS, you will have additional options for your message. If you'd like to add a visual element, toggle the MMS option on and add a URL link for your image.
Step 4: Personalize Your SMS
Using Liquid, you can add dynamic content to your SMS to personalize its content. Any data you have on your customer is available to use for personalization. Keep in mind that dynamic content populated into your message might exceed the 160 / 70 character limit and count as multiple messages.
Step 5: Preview Your SMS
Click Preview to see what your SMS would look like to your target segment. If you click on the preview screen, it will display the full message in the phone’s messaging app.
And, of course, you can preview what your MMS would look like, too.
Step 6: Launch
When you’re happy with your text message, and the rest of your touchpoints are ready to go too, click Go Live on the campaign page.
