Overview
Sync customer loyalty data, like points earned, points used, and date joined, into Zaius for advanced segmentation and dynamic content creation.
Why install LoyaltyLion?
- Identify customers who are not yet members of your Loyalty program, then segment your top customers in that group. Target them with messaging to convert them into Loyalty members.
- Create a segment of customers who have earned any loyalty points and exclude them from Cart Abandonment campaigns that encourage purchasing with a discount offer.
- Nudge Loyalty members who haven’t engaged with your brand in some time and slipped into the Winback zone, using Zaius’ Churn Prevention feature.
- Segment your Loyalty members based on loyalty tiers and target them with relevant messaging.
Configuration
Step 1: Authorize connection
Navigate to the LoyaltyLion app in Zaius' App Directory. Under the Settings tab, click on the Authorize button.
Next, select a LoyaltyLion program to connect with Zaius, then authorize.
Step 2: Start Historical Sync
After authorizing the connection, return to the Loyalty Lion integration in the App Directory. Under Settings, open the Configuration tab and click on the Start Historical Sync button. This will pull contacts from LoyaltyLion and add them, or update existing ones, in Zaius.
Data will be updated nightly in Zaius.
Step 3: Start creating segments!
You can now start creating segments in Zaius, using LoyaltyLion attributes.
