We created Holiday Recipes to make your preparation for the Black Friday/Cyber Monday (BFCM) peak shopping season faster and easier. With these recipes, you don’t have to start your holiday campaigns from scratch. You can simply choose from the selector, add your edits, and launch in a matter of minutes.
Setup & Recommendations
To get the best out of these recipes, consider the following setup instructions and recommendations:
- Update content in the square brackets
There are many places in the Recipes’ emails and text messages where we have messaging we intended for you to personalize. We indicated these parts in square brackets. Make sure to update these before you go live. - Check the Subject Lines
It’s easy to overlook this one! While we added fitting copy into the emails’ subject lines, you should double-check if you like these or prefer to update them with your copy.
- Show specific sets of products in your dynamic grids
You can introduce more specificity to your dynamic grids by adding product filters to them. You can add product filters based on Product Name, Brand, and the like. If you're using Shopify, Shopify Product Type is available to you. Watch our video to learn how to create a product filter.
- If you have a Zaius SMS subscription...
You’ll find Liquid for your website URL in the drafts of text messages. This link will be populated with the website URL you defined under Settings. Feel free to update the link in the message or add additional parameters to it. - If you don’t have a Zaius SMS subscription...
Note that some campaigns have two versions, Email-only and Email & SMS. If you are not subscribed to Zaius’ SMS solution and you install an Email & SMS recipe, you won’t see the SMS channel and touchpoint in the campaign. But you’ll be able to customize and send your Email touchpoint without any issues.
Choose Your Recipes
You’ll find all the new recipes under the One-Time, Behavioral, and Web campaign types as you go through the steps of creating a new campaign. Most of them will be under One-Time campaigns, with the exception of Exclusive BFCM Deals - Pt. 1 (under Web), and Exclusive BFCM Deals - Pt. 2 (Email) and Exclusive BFCM Deals - Pt. 2 (Email, SMS) (under Behavioral).
You’ll be able to tell these recipes apart from other ones by looking at their tag, Holiday 2020, and by the shopping bags emoji (🛍 ) in their descriptions.
Now take a look at our overview and additional recommendations for the Holiday Recipes to get the best of out of them!
Exclusive BFCM Deals - Pt. 1
This recipe contains a web modal, which is the first part of the three-part campaign, Exclusive BFCM Deals. The campaign consists of:
- A web campaign containing a web modal for collecting signups for your exclusive Black Friday/Cyber Monday promotion
- A behavioral campaign with an email that confirms to your shoppers that they have opted into your exclusive Black Friday/Cyber Monday promotion
- A one-time campaign with an email that sends your opted-in shoppers special offers as part of your exclusive Black Friday/Cyber Monday promotion
Shoppers who submit the form in this web modal are telling you that they want to get special deals and offers from you during the holiday season. Compared to your other shoppers, these people are more comfortable with you sending them additional messages at this time. This web campaign will provide you with a segment of shoppers you can email or text more frequently than your other shoppers, so use this segment as you are sending out offers and flash sales in the next couple of months.
As you are customizing the recipe to your needs, make sure to update the Confirmation message of the web modal too!
Exclusive BFCM Deals - Pt. 2 (Email)
This recipe contains a behavioral campaign with an Email touchpoint and it is the second part of the three-part campaign, Exclusive BFCM Deals. This campaign consists of:
- A web campaign containing a web modal for collecting signups for your exclusive Black Friday/Cyber Monday promotion
- A behavioral campaign with an email that confirms to your shoppers that they have opted into your exclusive Black Friday/Cyber Monday promotion
- A one-time campaign with an email that sends your opted-in shoppers special offers as part of your exclusive Black Friday/Cyber Monday promotion
The purpose of this behavioral campaign is to confirm your shoppers’ membership to your Exclusive Black Friday/Cyber Monday Deals promotion.
Under the Enrollment section, you will see that this campaign is triggered by a filter, Black Friday VIP Opt-in. This filter is automatically configured when you install this recipe. You can view the definition of this filter under the Filters tab. Here, you would see that its definition is using Campaign=Exclusive_BFCM_Deals__Pt_1. This ensures that the filter captures people who opted into communications from your brand by having submitted the web modal in the previous campaign, Exclusive BFCM Deals - Pt. 1.
It’s very important that the campaign name in the filter definition matches the name of your web campaign that contains your web modal for collecting opt-ins. If you renamed the default name of the campaign (Exclusive BFCM Deals - Pt. 1), you will have to update the campaign name in the filter’s definition accordingly. For instance, if you installed the Exclusive BFCM Deals - Pt. 1. Campaign and renamed it to My Exclusive Black Friday Deal Pt. 1, the filter would have to be updated to reflect that title change.
Another important thing to note in this campaign is that you won’t be able to preview your email until you’ve captured people in the web modal. (Because, remember, this campaign is triggered by a filter.) So, in order to preview your email, you will need to launch the Exclusive BFCM Deals - Pt. 1 first and submit the form in your web modal. The filter will capture this submission event, and your email will become available for preview.
Exclusive BFCM Deals - Pt. 2 (Email, SMS)
This recipe contains a behavioral campaign with an email and an SMS touchpoint and it is the second part of the three-part campaign, Exclusive BFCM Deals. This campaign consists of:
- A web campaign containing a web modal for collecting signups for your exclusive Black Friday/Cyber Monday promotion
- A behavioral campaign with an email that confirms to your shoppers that they have opted into your exclusive Black Friday/Cyber Monday promotion
- A one-time campaign with an email that sends your opted-in shoppers special offers as part of your exclusive Black Friday/Cyber Monday promotion
The purpose of this behavioral campaign is to confirm your shoppers’ membership to your Exclusive Black Friday/Cyber Monday Deals promotion.
Under the Enrollment section, you will see that this campaign is triggered by a filter, Black Friday VIP Opt-in. This filter is automatically configured when you install this recipe. You can view the definition of this filter under the Filters tab. Here, you would see that its definition is using Campaign=Exclusive_BFCM_Deals__Pt_1. This ensures that the filter captures people who opted into communications from your brand by having submitted the web modal in the previous campaign, Exclusive BFCM Deals - Pt. 1.
It’s very important that the campaign name in the filter definition matches the name of your web campaign that contains your web modal for collecting opt-ins. If you renamed the default name of the campaign (Exclusive BFCM Deals - Pt. 1), you will have to update the campaign name in the filter’s definition accordingly. For instance, if you installed the Exclusive BFCM Deals - Pt. 1. Campaign and renamed it to My Exclusive Black Friday Deal Pt. 1, the filter would have to be updated to reflect that title change.
When you switch to the SMS touchpoint, you’ll see that the message copy contains a placeholder for your brand’s name and Liquid for your website.
Another important thing to note in this campaign is that you won’t be able to preview your email and SMS until you’ve captured people in the web modal. (Because, remember, this campaign is triggered by a filter.) So, in order to preview your email, you will need to launch the Exclusive BFCM Deals - Pt. 1 first and submit the form in your web modal. The filter will capture this submission event, and your email and SMS will become available for preview.
Exclusive BFCM Deals - Pt. 3 (Email)
This recipe is a one-time campaign with an email touchpoint. This is the third part of the three-part campaign, Exclusive BFCM Deals. This campaign consists of:
- A web campaign containing a web modal for collecting signups for your exclusive Black Friday/Cyber Monday promotion
- A behavioral campaign with an email that confirms to your shoppers that they have opted into your exclusive Black Friday/Cyber Monday promotion
- A one-time campaign with an email that sends your opted-in shoppers special offers as part of your exclusive Black Friday/Cyber Monday promotion
Use this campaign to send exclusive offers to your segment of shoppers who opted into your Black Friday/Cyber Monday promotion. This email is just one example of a special deal you can treat your shoppers to. Of course, you can add as many follow-on messages as you wish.
The email contains a dynamic grid with Zaius Recommendations. Just like in the email in Part 2 of this promotion, we recommend that you apply product filters to your recommendations to make them more specific. If you’re a Shopify user, you could apply a Shopify Product Type, clone the dynamic grid, then update the product filter with another Shopify Product Type, so you have multiple sections offering different types of products. For example, you could show “Jackets & Coats” in one section and “Shirts & Tops” in the next.
Exclusive BFCM Deals - Pt. 3 (Email, SMS)
This recipe is a one-time campaign with an email and an SMS touchpoint. This is the third part of the three-part campaign, Exclusive BFCM Deals. This campaign consists of:
- A web campaign containing a web modal for collecting signups for your exclusive Black Friday/Cyber Monday promotion
- A behavioral campaign with an email that confirms to your shoppers that they have opted into your exclusive Black Friday/Cyber Monday promotion
- A one-time campaign with an email that sends your opted-in shoppers special offers as part of your exclusive Black Friday/Cyber Monday promotion
Use this campaign to send exclusive offers via email and SMS to your segment of shoppers who opted into your Black Friday/Cyber Monday promotion. This is just one touchpoint where you can reach out to your shopper but, of course, you can add as many follow-on messages as you wish.
The email contains a dynamic grid with Zaius Recommendations. Just like in the email in Part 2 of this promotion, we recommend that you apply product filters to your recommendations to make them more specific. If you’re a Shopify user, you could apply a Shopify Product Type, clone the dynamic grid, then update the product filter with another Shopify Product Type, so you have multiple sections offering different types of products. For example, you could show “Jackets & Coats” in one section and “Shirts & Tops” in the next.
Finally, note that the SMS contains a placeholder for your brand’s name and Liquid for your website.
Flash Sale for Discount Users (Email)
Use this one-time campaign to target shoppers who use discounts codes. You will achieve this by using a segment of shoppers whose Discount Usage is “Always” and “Sometimes.”
If you plan to use a discount code for this campaign, make sure to update the copy to include it.
If you’re a Shopify user, you can apply a Product Type filter to your dynamic grid, clone it, and have a dynamic grid for each product type you want to promote. For instance, you can offer Zaius Recommendations for “Jackets & Coats” in one section and “Shirts & Tops” in the next.
Flash Sale for Discount Users (Email, SMS)
Use this one-time, omnichannel campaign to target shoppers who use discounts codes. You will achieve this by using a segment of shoppers whose Discount Usage is “Always” or “Sometimes.” This is an omnichannel campaign because your email and SMS will be sent at the same time, on the same touchpoint.
If you plan to use a discount code for this campaign, make sure to update the copy to include it.
If you’re a Shopify user, you can apply a Product Type filter to your dynamic grid inside your email, clone it, and have a dynamic grid for each product type you want to promote. For instance, you can offer Zaius Recommendations for “Jackets & Coats” in one section and “Shirts & Tops” in the next.
Note that your SMS copy will contain placeholders for your brand’s name, your discount code, and site’s URL link.
Flash Sale to Nudge Shoppers (Email)
This one-time campaign allows you to reach shoppers who are on the verge of purchasing from your brand. The campaign targets shoppers whose Order Likelihood is “Likely,” “Very Likely,” or “Extremely Likely.”
If you’re a Shopify user, you can make this Flash Sale email specific to a product type by applying a Product Type filter to your dynamic grid inside your email. This way you can say that this Flash Sale is specifically for a product type, for instance, for Shoes. You can apply any other type of product filter, though, like Brand name or Price range.
Flash Sale to Nudge Shoppers (Email, SMS)
This one-time, omnichannel campaign allows you to reach shoppers who are on the verge of purchasing from your brand. The campaign targets shoppers whose Order Likelihood is “Likely,” “Very Likely,” or “Extremely Likely.”
If you’re a Shopify user, you can make this Flash Sale email specific to a product type by applying a Product Type filter to your dynamic grid inside your email. This way you can say that this Flash Sale is specifically for a product type, for instance, for Shoes. You can apply any other type of product filter, though, like Brand name or Price range.
Note that your SMS copy will contain placeholders for your brand’s name and your site’s URL link.
Seasonal Gift Shoppers (Email)
Capture your seasonal gift shoppers (who only buy from your brand during the holiday season) with this one-time campaign that uses a dynamic grid with Best Selling Products.
The Best Selling Product dynamic grid is looking back at the past year but you can change the timeframe as you wish.
By default, the recipe’s segment targets shoppers who haven’t purchased from your brand between January 1, 2019 and October 31, 2019, but did purchase between November 1, 2019 and December 31, 2019. If you have a different definition of your seasonal shoppers, feel free to update the segment! For instance, you could include those shoppers who also buy from your brand around Valentine’s Day, Mother’s Day, or Father’s Day.
7 Days until Black Friday (Email)
Get your shoppers excited for your Black Friday/Cyber Monday sales with a countdown email. You can use this as a standalone message or install the 3-day and 1-day countdown emails as well to build up your shoppers’ anticipation.
The email contains a dynamic grid with Zaius Recommendations. You can apply product filters to your recommendations to limit what products your email is showcasing. If you’re a Shopify user, you can even use a Product Type filter to make your recommendations product-specific.
7 Days until Black Friday (Email, SMS)
Get your shoppers excited for your Black Friday/Cyber Monday sales with an omnichannel countdown campaign containing an email and an SMS. You can use these as standalone messages or install the 3-day and 1-day countdown email & SMS campaigns as well to build up your shoppers’ anticipation.
The email contains a dynamic grid with Zaius Recommendations. You can apply product filters to your recommendations to limit what products your email is showcasing. If you’re a Shopify user, you can even use a Product Type filter to make your recommendations product-specific.
And don't forget to update your brand's name in the SMS copy!
3 Days until Black Friday (Email)
Get your shoppers excited for your Black Friday/Cyber Monday sales with a countdown email. You can use this as a standalone message or install the 7-day and 1-day countdown emails as well to build up your shoppers’ anticipation.
The email contains a dynamic grid with Zaius Recommendations. You can apply product filters to your recommendations to limit what products your email is showcasing. If you’re a Shopify user, you can even use a Product Type filter to make your recommendations product-specific.
3 Days until Black Friday (Email, SMS)
Get your shoppers excited for your Black Friday/Cyber Monday sales with an omnichannel countdown campaign containing an email and an SMS. You can use these as standalone messages or install the 7-day and 1-day countdown email & SMS campaigns as well to build up your shoppers’ anticipation.
The email contains a dynamic grid with Zaius Recommendations. You can apply product filters to your recommendations to limit what products your email is showcasing. If you’re a Shopify user, you can even use a Product Type filter to make your recommendations product-specific.
And don't forget to update your brand's name in the SMS copy!
1 Day until Black Friday (Email)
Get your shoppers excited for your Black Friday/Cyber Monday sales with a countdown email. You can use this as a standalone message or install the 7-day and 3-day countdown emails as well to build up your shoppers’ anticipation.
The email contains a dynamic grid with Zaius Recommendations. You can apply product filters to your recommendations to limit what products your email is showcasing. If you’re a Shopify user, you can even use a Product Type filter to make your recommendations product-specific.
1 Day until Black Friday (Email, SMS)
Get your shoppers excited for your Black Friday/Cyber Monday sales with an omnichannel countdown campaign containing an email and an SMS. You can use these as standalone messages or install the 7-day and 3-day countdown email & SMS campaigns as well to build up your shoppers’ anticipation.
The email contains a dynamic grid with Zaius Recommendations. You can apply product filters to your recommendations to limit what products your email is showcasing. If you’re a Shopify user, you can even use a Product Type filter to make your recommendations product-specific.
And don't forget to update your brand's name in the SMS copy!