If you have a ReCharge subscription, you can unlock Zaius Recipes for special ReCharge Checkout Abandonment, Subscription Winback, and Upcoming Subscription campaigns. These recipes will help you increase your engagement with your customers and allow you to provide them with highly personalized and relevant messages, based on their subscription data.
Setup & Recommendations
- Before you use Subscription Recipes with ReCharge, you will need to enable the ReCharge app in the Zaius App Directory.
- You will find the ReCharge recipes among the Behavioral campaign recipes. (Look for the ReCharge logo in the bottom-right corner of the tiles!)
- Check the subject lines as you are customizing your recipe campaigns! While we added fitting copy into the emails’ subject lines, you should double-check if you like these or prefer to update them with your copy.
- Pro-tip: You can make your campaigns omnichannel by sending SMS or MMS messages alongside your Emails.
Choose Your Recipes
ReCharge Checkout Abandonment
The ReCharge Checkout Abandonment recipe engages customers who are low in the purchase funnel, brings them back into the buying cycle, and aims to get them to convert into subscribers.
By default, the campaign targets people who have not completed a checkout with a subscription in the last 7 days.
The CTA button, Go to My Cart, links out to an individual shopper's ReCharge cart that contains the product(s) they abandoned in their cart.
The dynamic grid below the CTA button is set up to populate the subscription product(s) in their cart.
The goal of this two-touchpoint campaign is to re-engage lapsed subscribers who no longer have an active subscription with you, but used to.
By default, the campaign targets people who had at least one subscription with your brand but currently have no active subscriptions.
The Liquid used in the email copies will populate the product to which your customer used to subscribe.
Note that the default copies suggest you include a discount offer to persuade your customers to re-subscribe. Make sure you update these parts before you go live.
You can configure this campaign to automate messages to your subscribers, letting them know that they have an upcoming, recurring order.
By default, the campaign targets customers who have upcoming subscriptions within the next 30 days.
The 30-day window is determined by the Filter, Upcoming Subscription Charge, that is created in your account when you configure this recipe. Before you launch your campaign, we recommend that you determine how many days ahead you want to message your subscribers.
The campaign's email contains Liquid for the subscription product to which your customer is subscribed, the date when they are going to be charged next, and the price they will be charged. Below the copy, a dynamic grid is going to display the name and image of their subscription product.
Note that the bottom of the email contains a placeholder for a link where your subscribers can manage their subscriptions. Double-check that the link is taking your subscribers to the desired destination before you launch your campaign.