Campaigns

Campaign Recipes

• Use campaign recipes
• Browse abandonment campaign
• Cart abandonment campaign
• Order receipt
• Welcome series
• Birthday campaign

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Campaign Basics

• The basics of campaign set-up
• Use campaign enrollment rules
• Use campaign groups
• Create an omnichannel campaign
• Use transactional email
• Use campaign series exits

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Preview and Test Campaigns

• Use mobile and desktop views
• Expand a test audience
• A/B test campaign touchpoints
• Emulate a campaign

Measuring Campaign Performance

• Use touchpoint summary reports
• Measure campaign performance
• Filter campaigns
• Campaign metrics
• Total vs. Unique campaign metrics
• Campaign attribution

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